LOGO DESIGN FORMATS
Vector Formats
A vector image is a version of clipart that you can edit. You can manipulate the size, color, and you can also print them. If you plan on printing your work then you should definitely use vector clipart.
Vector clipart come in a variety of formats. The most popular are .eps, .ai, and .wmf.
To open and edit vector clipart you will need a drawing program such as Adobe Illustrator or Corel Draw. There are many other drawing programs but those two are the best and most popular.
If you only want to use images on the Web or in emails then .gif images will work perfect. They are small and load very fast, .gif images also can be animated.
We'll also need a PIXEL based version that can be imported into certain software packages. This file format has the same restrictions on resolution that ALL pixel based formats have, so we'll need to keep our VECTOR halftone as a 'source file'. Certain uses (FAXES and CHECKS) do not lend themselves to the use of black and white halftones, but instead require LINEAR black and whites.
When dealing with any PIXEL based images, your resolution (dots per inch) can be an issue. You'll need LOW RESOLUTION (72 dpi) images for use on the web or other low-resolution mediums. You'll also require high resolution images (266 dpi and/or 300 dpi) as well. Why? Pixel based images can be reduced in size quite safely, but tend to pixelate when enlarged. If we want to use PIXEL based images at all, we'll need a large, high-resolution version that we can resize as needed. Also, if we ever want to utilize our pixel-based images in traditional print reproduction, we'll need a minimum of 266 dpi to keep our image crisp and sharp. High-resolution images can be .JPG .TIF .BMP
The monitor that you're using right now uses low-resolution images at 72 dpi (dots per inch). These images are created to use at 'size as' (100%) on monitor screens and low-resolution output. Low resolutions images cannot be enlarged without degradation of the image. When enlarged the individual pixels will become apparent and the image will appear fuzzy and jagged. For this reason we supply you with large HIGH RESOLUTION images (300 dpi) that can be resized (reduced) safely. Low-resolution images can be .GIF .JPG .TIF .BMP
Photoshop Files (.PSD) can be layered for detailed editing, special FX and color management. Output is pixel based (RGB or CMYK files only). SwF and .FLA files are proprietary Flash formats that are ready for input into any version of Flash for logo animation.
NEW – Flash files are now INCLUDED in ALL our logo repair and tune-up packages. |
