ABOUT DESIGN RESOLUTION
You'll want to use your new logo in a variety of sizes - some small, some large. This won't be a problem with the VECTOR formats we provide you. Since VECTORS are based on mathematical equations - they can be used at any size. VECTOR file formats always output at the highest resolution of the device you're using to print with, so you'll always be assured of the best reproduction quality available.
RASTER or pixel based images are a different issue. Because they are created using tightly packed pixels, these images (.JPG, .TIF,. .GIF) must be in the resolution of the device that they're being used on. On a monitor that equates to 72 dpi (pixels or Dots Per Inch), but in print that requirement balloons to a minimum of 266 dpi. RASTER images should not be enlarged as the pixels will become visible. Simply changing the print resolution of a 72 dpi image to a 266 dpi image will NOT address this problem. To get around this, simply scale your VECTOR image to the size required, and create a RASTER image from that.
Any form of electronic reproduction (except for Flash designs and animations) requires RASTER images such as .GIF and .JPG. Because of the way they're created, RASTER images lend themselves to special effects more readily. Also, many office software products utilize RASTER images to import artwork. You still need RASTER versions of your new logo, but these should always begin life as your VECTOR image.
Resolution is a measure on how compact you store the data of an image. Depending if you are going to display your logo on the screen or if you want to print it, you use different resolution.
If you are going to display your logo on the screen you should always use 72 dpi, unless you want to be able to resize it.
In order to determine the resolution for your logo you need to know which printer you are going to use. To store your logo in a higher resolution than the printer can print is pointless.
To scan an image in higher resolution than 300 dpi (Dot Per Inch) is, for example, in most cases unnecessary if you are going to print the image on an ordinary laser printer. The image quality will not improve in printing; it will just take longer to print. |
