ADVERTISING SLOGANS

1. Ask a question: Does she or doesn't she? - Clairol

2. Show your unique commitment : We try harder - Avis

3. Explain product superiority: Takes a licking and keeps on ticking - Timex

4. Evoke a benefit in a fresh way: Let your fingers do the walking - Yellow Pages

5. Use an emotive call to action: Reach out and touch someone - AT&T

6. Use an evocative call to action: Put a tiger in your tank - Esso

7. Use an imperative call to action: Just do it - Nike

8. Use a one-word call to action: Think - IBM

9. Use a cheeky call to action: Let us tan your hide - Crisby Frisian Fur Co.

10. Revisit a familiar call to action: Reach out and bust someone - Crime Stoppers

11. Link a product feature with an abstract need: A diamond is forever - DeBeers

12. Link a feature with your address: We corner the market - Irving Rivers Ltd.

13. Combine a feature and a benefit in the same phrase: Make yourself at home - IKEA

14. Declare a superlative feature: The world's #1 selling financial software - Quicken

15. Make a compelling promise: The world on time - Federal Express

16. Be whimsical: It's the real thing - Coca-Cola

17. Say it staccato: Soothes. Cleanses. Refreshes. - Murine eyedrops

18. Use a two-fold delivery with a twist Common sense: Uncommon results - David Ingram and Associates

19. Address a specific need: For women whose eyes are older than they are - Robert Powers Skin Cream

20. Be abstract but client-centered: After all, it is your information - Authentex Software

21. Describe your product in a novel way: Liquid jewelry - Lorr Laboratories Nail Polish

22. Link company name to product benefit: Never forgets - Elephant Memory Systems

23. Suggest the cost of not using your product: Because so much is riding on your tires - Michelin

24. Be grotesque to make a point: Wears like a pig's nose - W. M. Finck & Co. Men's Overalls

25. Turn a current business maxim on its ear: Think small -Volkswagen

26. Link a well-known phrase with your product benefit: Understanding comes with Time - Time Magazine

27. Brag about yourself: We take the world's greatest pictures - Nikon

28. Brag about your product and your client: You and Betty Crocker can bake someone happy - Betty Crocker

29. Take a breath and say it all: Finest anti-knock, non-premium gasoline ever offered at no extra cost - Union Oil Co.

30. Describe your service and its #1 benefit in two words: Advertising pays - Industry Maxim

31. Personify your product: Laughs at time - Du Pont Paint

32. Distill your business into one phrase: The Document Company - Xerox Corp.

33. Tie your slogan to your logo: Get a piece of the Rock - Prudential Insurance Co.

34. Dare to be different: Dare to diff - LOEB Col