GRAPHIC STANDARDS

Contains a thorough explanation of your new identity and how to use it effectively to complete a long-term successfully consistent identity campaign. A Style Guide becomes the cornerstone for the consistent application of the identity throughout all the corporate materials. Without one, an identity program becomes difficult, if not impossible, to manage, especially if the printing, buying, ordering, and specification of corporate materials is not a centralized function. The key word in this phase of a program is consistency. Functionally, it ensures that the standards developed by your LogoSharx designers are systematically reproduced.

The logo itself is often less important than it's systematic implementation. A company that uses different type styles or letterhead layouts and maintains inconsistent color controls can only project a confusing and disorganized image to its various publics, regardless of how attractive the logo may be.

The Customized Corporate Identity Graphic Standards Manual covers the following:

• Consistent use of the logo
• General and specific guidelines for usage
• Corporate colors • Paper usage guidelines
• Medium guidelines (Logo used digitally on the web, fax, software, vinyl, neon, etc.)
• Corporate Identity diversification
• Stationery Implementation
• Signage
• Legal Issues and tips
• Promotional Items
• Several other important tips and issues of corporate identity consistency.